about
Jack was born in Denmark and lived in Spain before his family migrated to Australia in 1983. Early on he discovered a natural flair for
problem solving that led to an Electrical Engineering degree at the University of Southern Queensland and 6 years of project management for
an electrical contracting company.
With a desire to run his own business, Jack moved on to form Tech Adhesives in 1999 – a company specialising in 3 resin technologies, of
which epoxies became the sole focus. Acquisition of a distribution company (NMP) soon after enabled a full range of epoxy products to be
developed and large-scale manufacturing began in 2002. Jack’s first major client was the Royal Australian Navy, which helped shape a product
philosophy based on performance without the traditional hazards such as solvents, micronised silica and heavy metals.
Over the years, Jack’s problem-solving abilities and desire to help others has seen his attention drift to the bigger picture of turning
resin flooring into a profession that could sit alongside other trades. What started with email bulletins and product demonstration videos
(well before blogs and YouTube were the rage), has gone on to include writing a book and creating online training courses for installers all
over the world. For Jack, the future is very much about providing world-class resin flooring training on a global level.
Values & Principles
Jack is a big believer that business is all about “people working with people”, and the best relationships are formed when working with those who share similar key values.
The list below helps guide his decisions in life and business, and helps him find the people he works best with:
| Context |
If you get the context right, the details tend to take care of themselves. |
|
| Growth |
You cannot grow further from what you already know, so continue to learn |
|
| Objectivity |
Remain objective until you fully understand. Challenge traditional thinking and be prepared to ask the dumb questions |
|
| Sharing |
Once, you understand be willing to share your knowledge and experience to help others grow too |
|
| Negotiation |
|
Be fair and reasonable to all parties |
Resin Flooring Book
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A little about the author:
Jack Josephsen is a practical thinker and brings a unique real-world perspective to every epoxy field - from residential flooring to
off-shore repairs.
He also knows what it takes to run a successful business in the modern world of coatings. His company, Real
World Epoxies,
prides itself on manufacturing epoxies that perform in the field and is passionate about linking industry know how to
provide consumers, contractors and suppliers with greater clarity, direction and confidence.
A couple of years ago he published his first book, a 210-page epoxy contractor handbook titled: “Finally, real answers for real
contractors – Industrial Flooring”, which is available through Amazon.
It was written as a way to provide real answers for real contractors striving for better results with epoxy flooring. You know, all the
good stuff that doesn't get covered by glossy text books or one-day training courses. Find out why it's received 5-star reviews and have
been endorsed by major industry bodies by grabbing a copy for yourself.
What people are saying about the book:
"This a great book for everyone involved in seamless flooring and coating installations. Understanding the process, materials and
environment are key to successful installation and performance satisfaction. Owners and specifiers of seamless floors and coatings can gain a
better understanding of the correct details required to help make tough decisions as to the best products and installers for their
applications."
-
Tom Murphy, former Director of Sales, Concrete Restoration and Protection, Adhesives Technology Corporation
"I love what you’ve written and I only hope enough read it. Everyone in the flooring industry needs to read it.”
- Hayden Wills, retired flooring manufacturer and formulator.
“I definitely gleaned valued insights and feel both seasoned pros or contractors just starting out would benefit from the diverse
wealth of information covered.”
- Lindy Ausburne, High Definition Concrete Consulting, 30+ years hands-on experience and technical expertise.